I have been worried for the past year at how secretive Nintendo has been about their new console, the Switch. Confirmed to be in development like 2 years ago as codename “NX,” that is all that was basically said about the new console until a couple weeks ago (other than a release month).
In that long silence, about a thousand rumors were built up, every one was creating wild stories because we had nothing else to go off of. As with all rumors and hype and the like, this tends to get people thinking what it might be, and how it should be in their own personal preference. After a few months of rumors, a person could have a whole idea of what the console is going to be.
That being said, I was relieved to see that the system is in fact a portable/console hybrid, which was the central rumor. But it will more than likely not live up to all the other rumors that have spread or “leaked,” thus most likely leaving a lot of people disappointed, and just like that, said people immediately hate the console, because they bought into so many false claims that they were brain washed into thinking it was something it wasn’t, or at least hoping that it was going to be something other than what it was.
This immediate negativity could be avoided by not waiting so long without a single confirmed detail. And after countless months of waiting, what does Nintendo give us? A teaser trailer for the system, showing only its basic function and what it is officially called. A few games were teased as well.
Now keep in mind this trailer was released with only five months to go before the systems own release. Kind of cutting it short with advertising and all that, aren’t they?
But after this trailer, we have got nothing since, and are now told to wait almost 3 more months for them to go into details with the Switch, January 12 being the exact date, a date in which the console will be released two months from! And in the short time since the reveal video, hundreds of rumors have already started flying around, adding to more false hype and confusion.
That gives the company only 2 months of solid ads and hype build, (which as hype is concerned, that’s probably a good thing, so it doesn’t get out of hand) and only allows a short time for people to decide if it is something they want to buy. If they decide they want it after seeing all the facts and don’t have the cash, now it is going to take some time to save up for it.
And then there is all those claims that people got confused about the Wii U being anything different from the Wii. This one blows my mind. It was made perfectly clear that it was a brand new console, how it was different and what it was capable of. If there are dummies like that who can get confused so easily, then shouldn’t advertising be a long drawn out thing, not a last minute revelation?
Now you may be thinking, “Big deal, people will have plenty of time after it is out to decide to buy one or not,” which is true, but Nintendo needs a strong first year for the system to encourage third parties to continuing developing for it. Wii U had plenty of support at first, but due to lack of sales for the console, (plus being difficult to develop for) many of the third party devs decided it was not worth it at all to make games on it. And Nintendo can not afford lose that support again. Though they have said that third party support is one of their priorities for the new Switch, so that’s a start.
We’ll see what happens I guess, I just think it isn’t a great decision to keep consumers in the dark for so long.