It’s Astounding How Useless Most Video Game Trailers Are

Seriously.

How many times have you been disappointed by a trailer? And I’m not talking about a game you were maybe excited for and then the trailer didn’t make it look so good. I’m talking about the fact that they don’t show any bloody gameplay in most trailers!!! And if they do, it’s like a quick second or two of it, peppered throughout the trailer several times. 

But a ton trailers just focus completely on story. Usually long cinematics with either a monologue or text narrating some bits about the story.

Does anyone really care about the story that much? Don’t get me wrong, I love a good story, but I’m not going to buy a game for it’s story. I’m going to buy it if it looks fun. So it’s incredibly frustrating that I have to go on YouTube and look up gameplay videos because the trailers, which are designed to sell the games, are useless.

I find this to be the biggest problem on Steam and the PS store, though I’m not too certain with the latter because they don’t let you skip through the trailer, so I’ve never sat through one long enough to see if it has any gameplay.

But on Steam, they sometimes have 3-5 trailers for a single game, each around 3 minutes long, and you’ll only get about 15 seconds of gameplay collectively, if any at all. This is not always the case, fortunately. Some developers are kind enough to give us a gameplay trailer every now and then.

As I think on it, I realize what these companies are doing now. I forgot. Most people judge games by graphics. So they have to show off all the most graphically impressive moments in their game, which obviously is all the cinematics.

That way people will be like “Oh, look at the graphics, this game must be good!” So consumers will either buy it on the spot, or at least further look into it to find out how the game actually plays. I imagine it’s the same principle as dating. You aren’t going to pursue something initially that doesn’t look appealing to you.

But games are meant to be played. I like to play games…not look at them.

In short, I believe trailers should be like 80% gameplay with some small story elements thrown in. Here’s to hoping!